Campaign Stats:
- Over 70 people attended the event
- The Spring 2015 festival represented a 100% increase in attendance over the previous iteration
- This was also the first year for promotion to occur outside of the campus and immediate surrounding community
Links
UCO Student Documentary Film Festival Press Release*
UCO Student Documentary Film Festival Facebook Event Page
UCO Documentary Film Festival Video News Coverage**
Promotion Methods
- 10 Digital Billboards
- Nigh University Center
- College of Business Building
- Mass Communication Building
- 20 Print Flyers
- Mass Communication Building
- Liberal Arts Building
- Center for Transformative Learning
- Nigh University Center
- Campus “Social Celebrity” Endorsement
- Facebook Event Page
- Press Release on University website, University press contact list
*Press release media contact changed to university employee due to university regulations.
**Video News Coverage was edited using Final Cut Pro.
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