UCO Documentary Film Festival Campaign

Campaign Stats:

UCO Documentary Film Festival Poster
  • Over 70 people attended the event
  • The Spring 2015 festival represented a 100% increase in attendance over the previous iteration
  • This was also the first year for promotion to occur outside of the campus and immediate surrounding community



UCO Student Documentary Film Festival Press Release*

UCO Student Documentary Film Festival Facebook Event Page

UCO Documentary Film Festival Video News Coverage**

Promotion Methods

  • 10 Digital Billboards
    • Nigh University Center
    • College of Business Building
    • Mass Communication Building
  • 20 Print Flyers
    • Mass Communication Building
    • Liberal Arts Building
    • Center for Transformative Learning
    • Nigh University Center
  • Campus “Social Celebrity” Endorsement
  • Facebook Event Page
  • Press Release on University website, University press contact list

*Press release media contact changed to university employee due to university regulations.

**Video News Coverage was edited using Final Cut Pro.

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